Have you always wanted to go into business for yourself? If so, it’s possible that you’ve considered whether buying a business franchise is the right choice for you. Starting a business in any field is a significant life and professional decision, and, as with any major decision, it is important to weigh all of the pros and cons before taking the leap into a business franchise opportunity.

There was a time when someone wanting to start a business would follow the traditional route of selecting an industry, researching and establishing financing, and then hanging a shingle on the doorpost. These “mom-and-pop” businesses in many ways became the backbone of economic growth and development. Yet, as many entrepreneurs will readily tell you, independent businesses, even with their allure, often carry great risk, and the vast majority of small businesses fail within the first few years of operation.

Enter the franchise business opportunity. Although franchising is a relatively new business concept as measured against the scope of history, it is a business option that carries a much higher success rate than traditional independent businesses, and this is particularly true if you are a first-time business owner.

According to AllBusiness.com, a leading business information and resource portal, among the advantages of purchasing a franchise over launching a traditional independent company are “instant brand awareness and credibility, administrative and/or technical support, franchisor-provided training, quicker return on investment, strong management, and a network of other franchisees and associations dedicated to supporting franchisees.”

While as an independent business owner, you are solely responsible for costly promotion and marketing of your product or service, as a franchisee, you usually have the benefit of national media marketing and advertising done by the parent franchise company. In addition, independent local businesses often find themselves in direct competition with well-backed franchises that simply have more resources to promote and operate their businesses.

That said, however, the very ordered nature of franchise business opportunities may come as a disadvantage to some, as by an established franchise system the creativity of the entrepreneur is often curbed. Yet, given the support available to franchise buyers and the numerous low-cost franchise opportunities, for many, purchasing a franchise still holds noticeable advantages over starting a traditional business.

Thus far, we have focused on the benefits and drawbacks of purchasing a franchise opportunity as opposed to opening a traditional business. But perhaps your choice is between buying a franchise and remaining at your traditional job or, if you are just entering the workforce, between purchasing a franchise opportunity and getting a traditional job.

There are unquestionably distinct advantages and disadvantages of buying a franchise business opportunity, and if you are considering taking the leap from employee to entrepreneur, it is important to carefully weigh both the pros and the cons of purchasing a business franchise.

Benefits of Buying a Franchise

As reported by AllBusiness.com and the International Franchise Association (IFA), the benefits of traveling the path of business franchise ownership are many, and they include:

1) Probability for success – With an established support system, franchisees are often able to avoid many pitfalls that lead to the failure of numerous small independent businesses.

2) Brand recognition – Customers become familiar with the franchise brand and learn to trust that brand, thus increasing business for franchise owners regardless of location.

3) Availability of training and support – Franchisors offer training programs for new franchise owners prior to the “grand opening” of their franchise outlet, and once the franchisee’s new business is “up and running,” franchisors provide ongoing support in the form of meetings, networking, additional training programs, research & development, etc.

4) Joint purchasing power with other franchises – While many independent business owners lack sufficient resources to do extensive advertising or even to maintain inventory at bulk levels, franchising allows entrepreneurs access to the franchisor’s purchasing system so they can leverage outlay to achieve a greater return on investment.

5) Experience of the franchising company – Perhaps the most compelling advantage of franchising is the benefit of the experience of the franchisor. This significant “pro” minimizes risk among franchise buyers both by helping them avoid common mistakes and by granting them access to proven systems of business operation.

Drawbacks of Buying a Franchise

Even with their allure, however, franchise ownership also carries several cons that should be carefully considered before making the decisions to become a franchisee.

1) Risk – Although franchising significantly reduces the risk of business ownership, it does not eliminate it altogether, and as with any entrepreneurial venture, the success of a business franchise depends largely upon the efforts and determination of the franchise owner. It is by no means guaranteed.

2) Comparison with other franchises – While brand recognition is listed under the “pro” column, it also has the potential to be a “con” in the world of franchising. Just as consumers learn to trust a brand based on positive experiences, one negative experience can turn a buyer off to your franchise, even if your particularly branch was not at all involved in the negative scenario. Thus, the very nature of franchises and one of their chief success components also can present a primary drawback of franchise ownership.

3) Lack of independence – Again, although proven systems of business offer great benefit to the franchise owner, operating within the franchise system also imposes limitations on the entrepreneur. He or she is often is not free to pursue creative ideas at will, as the franchisor requires adherence to established rules and regulations.

4) Management responsibilities – When considering buying a franchise, it is vital that you are honest with yourself regarding your management expertise and capabilities. This is an area that many do not automatically relate to franchising, but the reality is that franchise ownership often requires human resources and business management and development. And this is often easier said then done. Although prior experience is not always required, honest evaluation of your current skills is paramount to measuring your potential for success.

5) False expectations – Franchising is by no means a “get rich quick” opportunity, but sadly many franchisees carry unrealistic expectations regarding their capacity to earn significant income in a short period of time. Just as any business requires extensive determination, hard work, and steady commitment, so, too, does franchising, and it is important that anyone considering buying a franchise business opportunity keep realistic expectations regarding the effort involved.

Inarguably, franchise businesses carry great potential for success. Yet they also present unique disadvantages to the franchise owner. Through carefully weighing all of the pros and cons, you will be able to determine if buying a franchise is the right choice for you.

One benefit of running a franchise is that once you have proved to yourself that the system works and that the support is good, it is relatively low-risk to scale up, by acquiring other franchises and applying the same business principles that forged your earlier success.

Gary Everett is a case in point. Having run the Martin & Co franchise in Colchester for five years, the opportunity to acquire the neighbouring Ipswich franchise arose. Initially Gary had been looking to acquire competitor portfolios, but when he heard that the franchise itself was available he jumped at the opportunity without question. With it came the prized portfolio of 50 managed properties, and a good office location.

”The Ipswich acquisition is a classic economy of scale for my business,” said Gary. We have a thriving letting business in Colchester employing 10 support staff who have absorbed the accounts and management functions of the Ipswich operation into their office. The system is robust enough to input any number of cases, so the Ipswich office itself is effectively a low-cost satellite branch. Employing just two people at the branch makes it a very low cost yet well-exposed operation offering great personal service to anyone who walks through the door.”

”I see this approach to growth very much as the way forward. Lettings are currently thriving, with year on year growth. As property values fall, so the yields are effectively rising, and professional landlords are filling their boots – buying cheaply and letting quickly. We are seeing net returns of 7%-10% for many clients, so it’s a no-brainer for those with cash to invest (better than putting it in a bank, that’s for sure!). So I see a swing towards the larger scale landlord, which is exactly the type of client who appreciates the efficiency of our system, combined with the ability to speak to people who really have a deep understanding of the letting business. There are too many wannabe letting agents who just don’t cut the mustard, and you simply can’t entrust such a massive investment as a block of flats to someone who does lettings on the side,” he said.

Sharon Titchmarsh, formerly of Belvoir and Director of business brokerage Enable, and more recently employed as Portfolio Buyer at Countrywide Residential Lettings, has joined Martin & Co to develop the momentum for business acquisitions in 2009.

”It’s a busy market currently with many lettings businesses changing hands” commented Sharon. Martin & Co has access to substantial bank funding for expansion, so the year ahead is set to be an exciting time for the company. As well as specialist letting agencies our main opportunity is to acquire the letting portfolio of estate agents who are keen to add liquidity to their business during these turbulent times in the property market.

”My seven years experience in valuing and handling lettings business sales ensures that owners are getting a fair market price, and they can also rest easy knowing that their clients will be taken care of after the sale completes. As residential letting specialists with a well-proven franchise model, the company always has a dedicated team on hand to oversee a seamless transition”, Sharon continued.

Martin & Co grew its network revenue by 45% during 2008 and is confident of similar growth during 2009. Managing Director, Ian Wilson commented “Sharon is one of only a handful of experienced letting agency brokers operating in the UK, so we are privileged to secure her services. She understands the sensitivity of these transactions and the need for absolute confidentiality, along with a well-rehearsed process that gets the sale through quickly within minimal disruption”.

Because his money is involved, a prospective franchisee must be extremely careful in scrutinizing franchise offers. He should have a ready set of questions that the franchisor must be able to answer convincingly and show basis for his replies. Some of the important questions to ask a franchisor are:

How long has the franchisor been in the business? How many franchises are there at present? How many have failed? The answers to these questions will give the franchisee an overview of the business and its present franchise network.

Specifically, what will the franchisee get from paying the franchise fee? The franchise fee is usually a large sum of money paid to the franchisor once the agreement is signed. Therefore, it is important to know the advantages that the franchisee will be getting in return.

How intensive and effective are the initial and continuing training programs of the company for opening and running the franchise unit? The quality of the training programs of the company for start-up operations and running the business smoothly will determine the ease or difficulty with which the franchisee will run his unit.

What support services can the franchisee expect from the company on an on-going basis in terms of helping him deal with problems that may crop up in the course of the business? Continuing support from the franchisor is essential for the unit to run as projected. The franchisor must be able to enumerate in detail the support services that the company will provide in a variety of scenarios wherein the franchisee is confronted by different problems relative to the business. These problems may concern labour, customer complaints, equipment breakdown, and stock shortage.

Is the central management transparent in the appropriation of pooled funds for advertising and promotions? Did the past marketing programs of the company have a positive effect on sales? Part of the unit’s revenues is paid to the franchisor for the company’s advertising and promotions, therefore, the franchisee must know how well the company handles this fund and if its past marketing programs helped boost sales for its franchisees.

Is there a guarantee from the franchisor that the quality of the products and services offered by suppliers through him will be consistent and delivered promptly? The reliability of suppliers will be a big factor in the successful operation of the business. Hence, it is important that the franchisor is willing to guarantee the dependability of his suppliers and the quality of their products and services.

How long will it take the franchisee to recoup his investment? Naturally, every franchisee is very keen on knowing the company’s projection on this matter. The franchisor’s estimate must be supported by documents giving credence to his projection. However, it would be wise for the franchisee not to merely take the franchisor’s word for it but to research on the matter with other franchisees.

How well has the company studied the marketplace in terms of the ideal number of franchises in a given area to ensure the success of each? Is there a guarantee that the company-owned unit will not compete with the franchises? If it does, what will the company do? There are instances wherein the mother unit directly or indirectly competes with its franchise perhaps due to lack of a proper market study. In any such case, the company must be prepared with a viable solution that will be beneficial to both parties.

How receptive is the company to the idea of adapting its products and systems to the culture and preferences of the market in a given location? If the franchisee is considering a business site wherein the culture and preferences of the people are markedly different from that where the mother unit and other franchises are located, it would be detrimental to the success of the franchise if the company will persist in strictly adhering to its original product line.

A franchisee must carefully list the questions before arriving at the final decision. The aforementioned questions are only some of the most basic among the crucial questions that a sensible franchisee must ask. The manner by which the franchisor answers them can help determine the level of his sincerity. In addition to asking the franchisor, the franchisee will be able gather valuable insight into the actual state of the franchise from the other franchisees themselves. More often than not, they are more than willing to share their problems, frustrations, and advice. Asking the right questions will certainly help the prospect make the right decision

Once you have decided that opening up your own franchise is a wise decision, you will need to decide what type of franchise you wish to open. There are many different franchise opportunities available for expansion. Whilst some companies are starting out with franchising their already successful business, others have been on the franchise market for many years and have established themselves as a successful model.

Deciding what type of franchise to open largely depends on your business goals and the area in which you live or are planning to live. What type of franchise you decide to operate also depends upon your own preference. However, you will either have to operate within the confines of the community in which you live or pick up and move to an area more accommodating to the type of franchise you wish to open if the one in which you currently live is not.

If you are a gregarious person who loves to dine out with friends, perhaps opening a restaurant franchise is best for you. You can work in a fast-paced environment and operate a business that you enjoy. Once you have decided to open a restaurant franchise, you should decide if you prefer the high-energy atmosphere of a full service chain or if you prefer the quicker pace of a fast-food type eatery. This will largely depend on your personality, and you can find success in either type of chain.

Perhaps you want to find success in an atmosphere completely different than that of a restaurant. If you are interested in furniture and home decorating, for example, you may want to investigate opening up an Interior Ideas franchise. Or, if you appreciate a good haircut, you may wish to find out information about opening up your own Saks Hair and Beauty salon. It is important that you address the needs of the area in which you live. If you live in a city with ten Saks salons or Interior Ideas stores already present, you may wish to consider a different franchise or perhaps moving to a less populated location to ensure your business receives patronage.

One of the very first things that needs to be done, after committing to the idea of purchasing a franchise business, is research. There are thousands of franchise opportunities available with each offering the positive and negative aspects of doing business. Which franchise opportunity to select is the task and it is no small task at that. One way to begin is by finding a list of all the franchises available. From here you can read through each one to give you some ideas of which franchise suits you. The are many directories of franchise opportunities available on the internet and these can give the potential franchisee a decent idea of what options are available to them.

There are two main types of franchise to consider; one involves providing a service and the other involves providing a product. For the moment the subtle distinctions can be left aside. With a service based franchise you are basically offering a persons abilities to supplement an established business. These services might include secretarial services, cleaning services or other business services. If managing people is one of your better skills this may be one of the best franchise opportunities for you.

If your skills run toward the selling end of things, the best franchise opportunities for you may be product based. In this instance a product of choice needs to be established. Each product holds its own challenges so the franchisee needs to be honest about where their strengths lie.

In this respect it is a good idea for the researcher to have a fairly good idea of where their strengths and weaknesses lie. It is also a good idea for the potential franchisee to understand what makes them excited to start work each day. Not just for the short term, but for the longer term. With these two strategic elements some parameters can be set to define which franchise areas to look at when researching a franchise opportunity.
Whichever type you choose, conduct plenty of research on the demand for that company and the company’s previous performance to ensure your franchise has a good chance for success.